Team Building Events

Brand Launch Event at One Mayfair, London

The number one purpose of a corporate launch event is to create brand awareness. Not only would you invite your employees, but also on the guestlist should be clients, suppliers and media. Knowing therefore that the invitees of this brand launch event would have attended an abundance of launch events and team building events throughout their careers, The Angels Events worked tirelessly to ensure this was an evening that would stand out from the rest.

The marketing arm of Jones Lang Lasalle were operating under a new agency name and had a handful of very clear and important messages they wanted to deliver to their guests. Having come from a creative marketing background in London, The Angels Events founder Eleanor Richardson, set to work developing interactive concepts to educate guests with the key brand messages, and began scouting out the perfect London venue. With it’s opulent grandeur and central location, One Mayfair was chosen and props went into production.

It was important to The Angels Events that the brand took ownership of all elements of the venue. On arrival through to exit, guests needed to be absorbed in the brand and all it stood for. The building fascia was washed with the company’s tone of purple, while a walkway lined with 10ft tall 3D company logos was built to generate excitement and anticipation for the evening to come, thus delivering the B* Excited message.

While guests explored their artistic side using an interactive B* Bold graffiti media board, others played alongside their colleagues at the B* Involved ping pong table and giant Jenga area. Using the company’s logo, a bespoke crazy golf course was created for those budding B* Visionary golfers, while others visited the B* Memorable flipbook photo booth. A B* Original cocktail station was set up at the bar, and a B* Creative ice cream sundae station was situated just behind.

Guests were wowed by the event, and the brand immediately saw increased awareness.

Since the launch event in London, The Angels Events have gone on to produce a number of team building events for the Bewonder* team. From pig herding and welly wanging, to ball pits and carousels, The Angels Events have assisted in helping the industry leading marketing team grow together in fun and relaxed environments.

If you’re looking for a way to encourage employee engagement and reunite the team after a long period of working from home, The Angels Events would love to help. Contact us today to start planning.

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